Intro to Digital Advertising
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Intro to Digital Advertising
0% COMPLETE
0% COMPLETE
0% COMPLETE
0% COMPLETE

Intro to Digital Advertising

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Course Outline

    THE MARKETER

    1. Overview
    2. Understanding the Marketer
    3. How Digital Advertising Fits in the "Funnel"

    BASICS OF AN AD CAMPAIGN

    1. Overview
    2. The 2 Key Campaign Types: Brand and Performance
    3. Examples of Performance Marketing
    4. Life Cycle of an Ad Campaign
    5. The Advertising Cycle
    6. The 5 Levers of a Campaign